Funnel Review
Analyse drop-off by step and device.
Conversion Rate Optimisation (CRO)
Know Why They Leave.
Find where shoppers hesitate, understand the cause and prioritise changes with evidence.
Find the Friction
Cart abandonment, weak product understanding and difficult navigation leave signals. We investigate the journeys, not just the headline metrics.
Talk to Our CRO Team
Shopify
GA4
Clarity
Heatmaps
Shopify Analytics
A/B Testing
Surveys
Figma
Data Needs Context
Analytics shows where behaviour changes. Recordings, surveys and qualitative research help explain why. We connect both before proposing a fix.
Talk to Our CRO TeamInside a CRO Engagement
Behaviour Research
Review recordings and interaction patterns.
Customer Feedback
Find objections in surveys and reviews.
Opportunity Roadmap
Rank ideas by impact, confidence and effort.
Design & Development
Make the agreed changes on Shopify.
Experimentation
Test hypotheses when traffic supports it.
Why small changes matter
An Illustrative Example
The same traffic with fewer reasons to leave. This is simple arithmetic to show the principle, not a client result.
Illustrative example only: conversion rate
UnchangedImproved
Conversion rate+100%
2%Before
1%
After
2%
The same visitors, with fewer reasons to leave.
Orders per 10,000 visitors+100%
200Before
100
After
200
Twice the orders from the same traffic.
Illustrative maths only, not a client result or a forecast. Results depend on the store, traffic, offer and implementation.
Research. Change. Learn.
Step 1
Investigate
Investigate
Review funnel, behavioural and customer data.
Step 2
Prioritise
Prioritise
Define what to fix and why.
Step 3
Implement
Implement
Build changes or test variants.
Step 4
Evaluate
Evaluate
Review outcomes and decide what comes next.
A Clear Plan, Not Guesswork
CRO findings and priorities
UX concepts and implementation scope
Test hypotheses where appropriate
Results and learnings report
Have Traffic to Learn From?
CRO is most useful on live stores with customer activity. Low-traffic sites can still benefit from research-led UX improvements.
Good Questions
Answered!
No. The work reduces uncertainty, but results depend on the store, traffic and offer.
Yes. Design and Shopify development can be part of the engagement.
We prioritise research-led improvements rather than underpowered experiments.
Keep exploring
Explore more services
eCommerce UI/UX Design
Simplify menus, filters and buying flows so customers can focus on choosing the right product.
Ongoing Shopify CRO Retainer
A dedicated Shopify team to research, design, build and refine your store through one shared roadmap.
Advertorial & Listicle Design
Give cold traffic the context it needs with persuasive advertorials, listicles and pre-sell pages.
Meta Ad Creative Design
Attention-grabbing static ads combining powerful hooks, compelling product visuals and persuasive messaging to drive clicks and conversions.
AI UGC & VSL Video Ads
AI-generated UGC and video sales letters combining engaging hooks, direct-response storytelling and conversion-focused creative.
Dropshipping Video Ads
Short-form product ads that demonstrate the benefit clearly and get to the point before viewers move on.
